A beautiful Instagram. But is the path to booking clear?
A hotel’s digital experience may start with a beautiful image. The difference lies in how easily a guest can take the next step.
From interest to decision
What does someone find when they visit your profile? Are your location, experience and contact options clear? Does the link lead to relevant information or to a homepage where they must start searching again?
Anticipate the next question
A spa post may spark interest, but the visitor wants to know what is included and how to enquire. The next screen should fulfil the expectation created by the content.
Try it on your phone
Find the information, make contact and move towards booking yourself. Unclear buttons, unnecessary steps and slow pages add friction to this journey.
Look beyond likes
Reach and engagement are signals. Qualified enquiries and visits to the booking journey also matter. Connecting a completed reservation to content requires appropriate measurement.